P&G Promotes Swiffer Via Network Partnership

  • July 16, 2007
Procter & Gamble is promoting its Swiffer brand of cleaning utensils via a relationship with style author Jane Buckingham, host of the Style Network's show, "Modern Girl's Guide to Life."

The partnership includes special events, tips, recipes and sweepstakes that focus on achieving and maintaining a clean home for at-home entertaining.

The effort launched on July 3 at Swiffer.com with Buckingham's tips on entertaining. At the site, consumers can register to win prizes like $3,000 or $1,500 toward a party.

--Karl Greenberg

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