Ruth's Chris Steak House Taps New SVP/Marketing

  • July 18, 2007
Ruth's Chris Steak House, Inc. has appointed restaurant industry veteran Damon Liever as senior vice president/marketing. He will lead all marketing functions for the company's domestic and international expansion. Specifically, he will be responsible for conceptualizing and implementing market strategy, achieving marketing and sales targets, business and market development, market research and planning and leading strategic direction for promotion and advertising.

Liever has more than 20 years of restaurant and food service industry experience, including work with some of the nation's most recognizable brands. He has held senior management positions at UNO Restaurant Corporation, Black Eyed Pea Restaurants, Yum! Brand's Taco Bell and PepsiCo's Frito-Lay.

Most recently, Liever held the position of President of Retail Brand Group, LLC, a subsidiary of Sodexho, Inc. Under his leadership, the Allentown, Penn.-based Retail Brand Group created and managed the strategic direction of a portfolio of branded quick-service and fast-casual restaurants with more than 450 locations throughout North America.



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