• Web Worker Daily, Wednesday, July 18, 2007 11 AM

Web Worker Daily columnist Ryan Healy, a self-described member of Generation Y (sometimes referred to as the "Millenial" generation) generation will revolutionize the workplace. He says younger workers want the freedom to do work wherever they are--Starbucks, Barnes & Noble or home, rather than an office.

Which brings him to worker compensation: "The days of keeping top employees around with a 5% raise or a promotion to the corner office are dead." Healy says companies should encourage entrepreneurship in the workplace, allowing those who come with ideas the right to own, implement, develop and oversee their projects. He says that doing so would foster growth and boost employee retention, which has suffered mightily under the weight of Gen Y's urge to skip through jobs and/or start their own businesses.

This column is idealistic, and smacks of that very entitlement/"special" feeling Healy tries to distance his generation from. However, if this is a collective consciousness entering our workforce, suddenly he's making several points that ought to be taken into consideration.

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