• July 19, 2007

Nestle will pitch its Nestle Crunch Crisp* bar with a summer grassroots tour, "Put a Little Play in Your Day" tour.

The company will give away over half a million coupons redeemable for a single-size bar, distributed during the Tour. Street teams riding a Nestle Crunch Crisp-wrapped car will visit nine cities this summer. At each stop, the teams will run games like hopscotch, four square, and jump ropes all with a school-recess theme.

Nestle will also give away merchandise and dangle prizes, like "V.I.P. coupons" for free bars and a Wii console. The company will also launch playinyourday.com.

--Karl Greenberg

* Editor's note: The story was amended post-publication.