The company will give away over half a million coupons redeemable for a single-size bar, distributed during the Tour. Street teams riding a Nestle Crunch Crisp-wrapped car will visit nine cities this summer. At each stop, the teams will run games like hopscotch, four square, and jump ropes all with a school-recess theme.
Nestle will also give away merchandise and dangle prizes, like "V.I.P. coupons" for free bars and a Wii console. The company will also launch playinyourday.com.
* Editor's note: The story was amended post-publication.