• July 19, 2007

Market researcher Dynamic Logic will study video ad effectiveness across Tremor Media's suite of products and its network of more than 800 sites, under terms of a partnership announced today.

The research is designed to determine best practices for video ads by researching differences in effectiveness based on such factors as format, length and where the video is placed--i.e., in-banner or in-stream.

Tremor will share the research results "not only with our clients, but with the industry as a whole," said Jason Glickman, CEO of Tremor Media, which is also a lead sponsor of the Interactive Advertising Bureau's Digital Video Effectiveness research project.

The Tremor Media video products to be used in the Dynamic Logic research include in-stream advertising, syndicated content, viral and social media products, in-game ads, and multiple banner types.