• December 30, 2003

The colorful star of the "It's better with the Butterfly" campaign will make an encore appearance with the launching of the new version of MSN. The new MSN, due to be released Jan. 8, 2004, spurs the Butterfly character to speak for the first time, setting off a yearlong U.S. advertising and marketing campaign that includes print, television and online media.

McCann-Erickson Worldwide Advertising, the San Francisco-based ad agency that created the initial butterfly theme for last year's launch of MSN 8, also gets credit for bringing back a livelier version of the butterfly character this time around.

The agency developed a series of clever spots and humorous print ads for the current MSN campaign to showcase MSN as a world of answers ready to be tapped. McCann-Erickson also introduced new creative elements and treatments that will be incorporated throughout the full scope of advertising and marketing efforts.