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Nestlé CEO Shedding Slow Selling Brands
- The Wall Street Journal, Monday, July 23, 2007 11:17 AM
After 10 years running the world's largest food company, Brabeck has eliminated thousands of items and has plans to cut hundreds more by the
end of the year. He is demanding that managers fix factories that cost too much. He has appointed a new head of innovation and told him to be pickier about which new ideas Nestlé pursues.
Nestlé faces a predicament that is increasingly common: As a wave of consolidation creates megaliths that are bigger than ever, they need to be rationalized.
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