In an email to his network of colleagues, Shereshewsky says the ad-supported site will offer ways for boomer grandparents to pass on their legacy, knowledge, values and history.
This younger, more tech-savvy group of boomers, he says, are becoming grandparents at the rate of one every seven seconds.
Shereshewsky is also working as CMO of Laser Partners, a venture capital group which has invested money and manpower into grandparents.com.
--Laurie Petersen