An ABC News report says the stores have sold nearly 1 million pink "Sprinklicious" doughnuts (a Homer Simpson fave) as well as more than 1 million cans of Buzz Cola and even more cups of Squishee frozen drinks (formerly known as Slurpees).
The 7-Eleven Kwik-E-Mart near New York's Times Square ran out of KrustyO's cereal by midday on the first day of "Simpsons" sales three weeks ago.
In total, nearly 4 million units of "Simpsons" merchandise have been sold so far, 7-Eleven told ABC News.
Overall, however, the promotion has not changed the company's sales since only 12 of its 6,000 stores were re-branded.
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