Unilever's Dove Launches Hair Ad Contest

  • July 27, 2007
Chicago-based Dove is furthering its Beauty campaign to support its hair-care line of shampoos. The effort centers on an online promotional effort, the "Dove Love Your Hair Ad Contest," where consumers can go to doveloveyourhair.com and create a personalized ad, using a color scheme and a self-styled headline. All ads will be featured in an interactive online media gallery.

The company will choose six women to get an all-expenses-paid trip to New York City, participate in a professional Dove photo shoot and have their ads featured in a national women's magazine.

Dove Hair Care will donate $1 for every contest entry to support self-esteem workshops for young girls through uniquely ME! The Girl Scout/Dove Self-Esteem program. The Dove Self-Esteem Fund is part of the Dove Campaign for Real Beauty, a global effort designed to widen today's stereotypical view of beauty.

--Karl Greenberg



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