The Clio Awards has announced the addition of a new award category, Content & Contact, to recognize innovation through the marriage of creative content and contact with the target audience. Nick
Brien, President of Corporate Business Development for Starcom MediaVest Group in Chicago, will chair the Content & Contact Executive Jury. A combination of Creative and Strategic Media Directors will
serve on the jury, including Andy Berlin, Co-Chief Executive Officer and Chief Creative Officer of Berlin Cameron/Red Cell; Naoko Katayama, Media Director, Dentsu, Tokyo; Ty Montague, Creative
Director, Wieden & Kennedy/New York, New York; and Paul Woolmington, Chief Executive Officer/Chair/Head Chef, Media Kitchen, New York, New York.
"This category is determined to embrace the
reality of today's marketing environment and rejects the paradox of separate creative & media agencies," says Brien. "It rewards the 'ultimate solution' to the creation of breakthrough marketing,
transcending traditional methods and engaging the target audience in an innovative way."