The Newspaper Association of America is making award-winning ads designed by college students available to its members, in an effort to promote newspaper readership to young people. The winning ads
were chosen from more than 500 submissions to the 2003 One Show College Ad Competition in New York, sponsored last spring by NAA. The College Ad Competition is part of The One Show, an annual
competition for print, broadcast, and interactive advertising and graphic design work. The One Show is conducted each year by the New York City-based One Club for Art & Copy, the nation's most
prestigious nonprofit advertising creative organization.