Dave Matthews Band CD Hits Starbucks

  • July 31, 2007
Starbucks Entertainment will sell Dave Matthews Band music via Matthews' "Live Trax" label. The CD will hit Starbucks stores in North America starting today.

The "Live Trax" compilation from Bama Rags/RCA Records features recordings of Dave Matthews Band performances dating back to 1995. Since 2004, per Seattle-based Starbucks Entertainment, Dave Matthews Band has released albums in the "Live Trax" series via its Web site and at concerts. "Live Trax," exclusively available at Starbucks, is the first national retail release in the series.

Starbucks and XM Radio have also developed a promotion to support the CD, which features recordings from the band's Meadow Brook Music Festival appearance, their show this year at the MGM Grand in Las Vegas, and elsewhere. The deal includes Starbucks music channel, "Starbucks XM Café" on XM.

For a month starting today, Starbucks in-store sweepstakes will offer customers who sign up for a free trial of XM Radio Online, XM's Internet streaming service, the chance to win tickets, passes and a meet-and-greet with Dave Matthews at The Hollywood Bowl on Oct. 2, among other prizes. Details are at xmradio.com/dmb.

XM will also offer subscribers special Dave Matthews Band programming. The Starbucks XM Café channel will have special episodes of "The Daily Grind," highlighting songs from the new album throughout the week.

--Karl Greenberg



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