• by Gavin O'Malley  @mp_gavin, August 6, 2007

The Washington Post Co. on Friday reported that online ad revenue rose 11% in the second quarter year-over-year, to $28.2 million from $25.3 million. Furthermore, the company's online revenue also grew 11% for the first half of the year, to $53.2 million from $48.2 million in 2006.

Display ad revenues increased 13% in the second quarter, and 16% in the first half of the year. At WashingtonPost.com, classified ad revenue grew 11% in the second quarter, and 8% during the first half of the year.

On the flip side, revenues from the newspaper division fell 7% in the second quarter, to $227.9 million from $245.6 million year-over-year. Revenue in the magazine publishing division fell 13% to $73.4 million, compared with $84.2 million a year ago.

Attributed to lower rates for real estate and classified ads, print advertising fell 13% in the quarter to $128.4 million, compared with $148.3 million a year ago.

Overall, The Washington Post saw its second-quarter net income fall 12.5% to $68.8 million, or $7.19 a share, compared with $78.7 million, or $8.17 a share, year-over-year.

Revenue increased 8% to $1.04 billion, compared with $969 million a year ago.

The second-quarter results included a $31.4 million, or $3.27 a share, charge resulting from early retirement plan buyouts at The Washington Post newspaper and corporate office.

The brightest spot for the publisher in the quarter came from its Kaplan education division, which rose 23% to $503.5 million from $409.2 million year-over-year.