What to do if your Web site is invisible to search engines? Easy, comes the reply from a Manchester, U.K.-based web design and consultancy called "And then there was light." (I am not kidding). Paul
Brooks, who works there, says some sites that use a lot of flash or other animated features don't get picked up by search engines. That's because, of course, search engines look for keywords, not
images.
Brooks says the secret is to use animation and images combined with text that can be read by search engines. That way you score two highs -- with an attractive and effective site.
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