• August 7, 2007

Grey Healthcare Group (GHG), the health-focused marketing division of WPP's Grey Global Group, announced a partnership with Indianapolis-based Aprimo, a software firm that crafts automated advertising applications. Through the partnership, GHG will leverage the Aprimo Agency tool to automate its day-to-day workflow (including creative review, routing traffic, and overall project management), with the aim of improving the collaboration, tracking, and turnaround time on pharmaceutical campaigns.

GHG will use the application to manage both online and offline efforts, as the agency's services run the gamut from search optimization and e-marketing to branding and sales training.

"Our mission is to meet the challenging demands of our clients through industry-leading electronic efficiencies, shared knowledge across accounts, and improved forecasting. Aprimo will help us make every aspect of creating, tracking, and completing jobs faster and easier," said Colleen Davenport, vice president, director of information services at GHG.