Sony Electronics Names ZAAZ Web Creative Agency

  • August 8, 2007
Sony Electronics has named ZAAZ, a division of WPP's Wunderman Network, as the creative agency for its Web properties. The Seattle-based interactive marketing agency will be responsible for creating, executing and managing the messages on Sony's brand marketing Web sites. ZAAZ will also monitor the sites' effectiveness through the use of analytics and usability data.

ZAAZ's current clients include brands like Converse, Microsoft and Helio; the engagement with Sony consolidates the role once held by several other agencies.

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