Rodale Names David Kang SVP of Online Subscription Services

  • August 8, 2007
Rodale Inc., parent company behind such Web properties as VH1's CelebrityFitClub.com, has named David Kang as senior vice president and general manager of online subscription services. In his role, Kang will be responsible for the acquisition and retention efforts for all of Rodale's subscription-based online businesses. Kang comes to Rodale from Major League Baseball Advanced Media--where he most recently held the position of senior vice president, entertainment, and also served as chief operating officer for entertainment joint ventures.

"The online subscription business has emerged as a key revenue stream for Rodale," said Bill Ostroff, president and CMO, Rodale Interactive. "And David's expertise in online marketing, customer acquisition and online brand management will help leverage Rodale's online success to develop and grow our portfolio of online subscription properties."

Next story loading loading..