The purchase of Chintano and its contextual and behavioral serving technology gives EO.com the first platform that includes both display and email advertising, Datran said, noting that Chintano's technology has been serving billions of contextual ads monthly. Financial terms of the transaction were not disclosed.
Knoll, a longtime DoubleClick executive, was most recently CEO of ad analytics provider BlackFoot, which was acquired by MediaBank last month. He will focus on expanding EO.com to maximize the value it delivers to online display advertisers and publishers, Datran said.
As part of the Chintano acquisition, Chintano chief executive officer Ramesh Haridas has joined Datran Media as vice president of ad serving in the company's New York headquarters, and Chintano's chief technology officer Geoff Simons has joined as targeting software architect in its Reston, VA office. The remainder of Chintano's team has also become part of Datran Media.