The Cabletelevision Advertising Bureau says its analysis of Nielsen data for September 23-29 shows ad-supported cable’s average primetime U.S. household share was up .2 point to 44.5 versus a year
ago. The CAB claims that the seven broadcast networks combined (ABC, CBS, NBC, FOX, UPN, WB and PAX), were down .6 share point to 52.5 (–1.1%). Overall, the average U.S. household share of all 58
broadcast shows that had their season debut in Week #1 of the 2002/2003 season was flat (12.6 points vs. 12.6 points) compared to last year, according to the CAB report.
