Primedia's Car Titles Go Social Networking

  • August 9, 2007
Primedia is getting in the social-networking game. The feature "Readers' Rides," which is found at the Web sites of its auto titles, like "Hot Rod" and "Lowrider," will let readers and car buffs talk with other enthusiasts. Soon, the feature will be added to Primedia's additional auto-sites, some 60 in all. The feature is also attractive to advertisers.

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