NBC's DotComedy.com Taps HIRO For Downloads

  • August 9, 2007
NBC's DotComedy.com has tapped ad technology company HIRO Media to offer visitors free, ad-supported downloads of its comedy programming. The partnership was brokered by William Morris Digital.

The HIRO technology lets DotComedy.com monetize its free-to-download programs through the inclusion of protected ads that play in-show, as with a standard television broadcast.

While the programs can be viewed when online or offline, the HIRO technology allows NBC to dynamically change the ads each time viewers watch the show.

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