• SEO By The Sea, Thursday, August 9, 2007 12:43 PM

If Bill Gates is behind it, then it must be good, right? Well... Apparently, Gates is listed as one of the inventors behind a search system that is built on feedback from consumers clicking through search engine ads. The feedback is used to help rank search ads -- along with the marketers' services and goods.

In another twist, advertisers give purchasers rebate points for offering their comments. The consumer feedback is used for ranking future ads. A Microsoft patent application for this search feedback feature was filed early this year.

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