iPod Is No. 1 In Positive WOM

  • August 10, 2007
In a word-of-mouth survey of 2,046 teens (ages 13-17) conducted January through May 2007, the five brands with the largest number of "net positive" mentions were: iPod, American Eagle, Dr Pepper, Chevrolet and Nintendo. In contrast, the top five WOM brand all-stars among the general public (15,287 respondents, ages 13-69) are: Coca-Cola, Pepsi, Wal-Mart, Sony and Toyota. The research is courtesy of TalkTrack(TM), the Keller Fay Group's measurement program for WOM.

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