• by Erik Sass  @eriksass1, August 13, 2007

National CineMedia, Inc., which owns almost half of the nation's largest in-theater network (National CineMedia, LLC), announced a 46.6% increase in revenue in the second quarter of 2007 to $83.7 million, compared to the same period last year.

This was due largely to a 52.8% increase in advertising revenue, to $76.7 million--a testament to the continuing rapid growth of cinema advertising. Overall income rose to $6.3 million, compared with a net loss of $1.2 million in the second quarter.

While national ad inventory remained basically flat, local and regional advertising enjoyed a boom, growing 47.6%. The company saw a 6.9% increase in the average number of theaters used in the network.

Chairman and CEO Kurt Hall said: "Our company had a very busy quarter as we posted strong revenue growth and margin expansion, completed the integration of Cinemark's Century theaters into our sales process, completed a key network affiliate deal and made our first investment to expand our network reach beyond cinema." National CineMedia Inc. is a co-venture of AMC, Cinemark USA and Regal.