Pilot Buys NAMG, Expands Enthusiast Media Reach

  • August 14, 2007
Pilot Group, a private investment firm, has bought North American Membership Group (NAMG), a large lifestyle affinity membership organization. The move expands Pilot Group's consumer media portfolio, and will allow NAMG to grow its integrated media offerings with advertisers and its 4.7 million active members. NAMG publishes a variety of enthusiast titles and operates 11 national enthusiast membership clubs. Pilot Group plans to grow NAMG's advertising revenue and improve marketing operations through investments in brand-building media and innovation in online technology.

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