Blockbuster Sponsors NBC Hollywood Spectacular

  • October 4, 2002
Blockbuster Inc. announced today that they have teamed up with Hollywood Parade LLC, a division of Global Icons, to become the title sponsor of the newly revitalized Hollywood Christmas Parade, which will now be the Blockbuster© Hollywood Spectacular, A Holiday Tradition. NBC will tape and package the event into a national primetime special, titled the Blockbuster© Hollywood Christmas Spectacular.
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