PRIMEDIA Automotive Digital, serving more than 60 automotive Web sites, has launched a free social networking feature, "Readers' Rides," on 14 of its properties, including Hot Rod, Lowrider, Truck
Trend and Import Tuner. The feature allows car, truck and motorcycle enthusiasts to show off their vehicles and interact with other like-minded enthusiasts. Additional sites in the PRIMEDIA Automotive
Digital network are expected to add the feature at a later date.
Readers' Rides users get to create a profile for each vehicle they own, including up to 20 photos and make, model, performance and
modification info. Users can comment on and rate the vehicles of other community users, and also search and sort profiles based on popularity, rating, and number of comments.
