Simmons Research Monday unveiled two enhancements to its National Consumer Study: The deployment of a continuous measurement system which expands Simmons' data collection operation from nine months to
a continuous 12 month period; and a quarterly delivery process that increases the publication rate for its studies from two to four times a year. The change will impact all Simmons studies that are
produced from its core NCS, including the NCS six-month and full-year adult and household studies, as well as the kids and teens study.
