Hyundai will launch its new model season branding campaign on Thursday. Created by The Richards Group, the "Win" campaign presents Hyundai as the “right brand for people who always seem to have the
right perspective -- those who are "winners" at life.” The ads represent the first project created for Hyundai by The Richards Group, Hyundai's agency of record, which took over the account last
spring. The campaign's new tagline "Win" replaces "Driving Is Believing," which had been used for four years. The campaign kicks off with a 60-second "Anthem" TV spot, which features a montage of
“simple winning moments” in the lives of Hyundai owners. Hyundai's national brand advertising campaign will begin with television spots airing on national network, cable and syndicated programming.
Print ads will appear in national publications. Breaking at the same time will be local market TV, radio and print, as well as a full range of dealer showroom point- of-sale materials.
