Liberty Media has made a strategic investment in Borba, which carries a range of skincare and body care products. This move will enable QVC, Inc., also attributed to the Liberty Interactive Group, to
continue its strong relationship with the successful health and beauty brand. Terms of the deal were not disclosed. Borba launched on QVC in May 2006. In just over a year, the company has sold nearly
$5 million in product through QVC.
