New York-based Iconix Brand Group, Inc. has hired "Desperate Housewives" star Teri Hatcher to appear in her skivvies in a fall marketing campaign for its luxury brand Badgley Mischka. The campaign,
shot by celebrity photographer Ellen Von Unwerth, will debut in September issues of magazines like as
Vogue, InStyle and
Vanity Fair and in online and outdoor media.
Ads show
Hatcher posing poolside in swimwear, lounging around the house in revealing lingerie. The company says the designers and Hatcher will collaborate on "numerous launch initiatives over the next few
months," per a release.
--Karl Greenberg