Hearst-Argyle Television, has launched High School Playbook (highschoolplaybook.com) in seven of its 26 TV markets to bring high school sports action to all three screens: TV, Web and mobile devices.
The project combines social networking with music, statistics and HD video. It uses professional TV videographers and specially trained student journalists, equipped with HD camcorders.
Highschoolplaybook.com includes comprehensive school information, game schedules, stats, individual athlete profiles and game-day weather reports provided by the Doppler radar technology at
Hearst-Argyle's local TV stations.
