Unicast reports that its Online Format Suite, introduced two months ago, is now being used by a variety of top advertisers. The format suite, which can be used on more than 1100 sites, allows
advertisers to use their offline TV commercials to create Superstitials that can be converted into over-page and in-page units designed by Unicast partners Ad4ever and Enliven. The result is a suite
of formats advertisers can use online. Creating the units from a single offline ad simplifies the process of online ad creation and media buying, according to Unicast. Among the advertisers using the
format suite are Buena Vista Films/Disney, Celebrity Cruise Lines, General Motors, Honda, Intel, Procter & Gamble Bounty Brand, Universal Pictures. Wells Fargo Bank and The Wm. Wrigley Jr. Company.