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State AGs Go After Alco-Energy Drinks

The attorneys general of 30 states have written to federal regulators to express concerns over how energy drinks that contain alcohol are being marketed. In the missive to the head of the Alcohol and Tobacco Tax and Trade Bureau, the group urges the agency to stop companies from making allegedly misleading health-related claims about the drinks, which usually contain caffeine and other stimulants.

Specifically, the group is after Sparks and Sparks Plus, produced by Miller Brewing, Anheuser-Busch's BudExtra, and Liquid Charge and Liquid Core, form Oregon-based Charge Beverages. Ohio Attorney General Marc Dann notes that marketing campaigns for the beverages claim they can increase stamina, citing BudExtra's "You can sleep when you're thirty" tag as one example. But, he says, ads do not point out possible consequences of mixing caffeine or other stimulants and alcohol.

Dann says: "We urge [regulators] to take action to stop companies from making misleading claims." The attorneys general also want a probe into the makeup of the drinks, along with other flavored malt beverages, to determine if they are properly classified under federal rules.

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