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Monster.com Puts Account In Review

  • Ad Age, Wednesday, August 22, 2007 11:15 AM
Monster.com has put its ad business into review, according to insiders, in a move to consolidate all its global business into one network. Independent shop Brand Content in Boston is lead creative incumbent, but Via Group in Portland, Maine, handles some project work. Brand Content snared the account from Interpublic's Mullen a few years back. Monster currently is in 21 countries and is looking to expand.

Domestically, it co-brands employment classifieds with newspapers including The New York Times Group, the Philadelphia InquirerAd Age and Daily News and the Akron Beacon Journal.

TNS Media Intelligence pegs U.S. spending at $154 million last year, but a person involved in the review says actual outlays are more in the $65 million to $75 million range. Interpublic's Deutsch handles media in the U.S., while WPP Group's Mediaedge:cia takes care of Europe. Their accounts are not expected to be in play.

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