• August 27, 2007

In Los Angeles, multicultural mobile media agency Briabe Media has formed a strategic relationship with full-service agency Directo Hispanic.

"This partnership is great for Directo Hispanic's clients as they will be able to fully integrate the mobile channel within their media mix to expand the reach and return of their media investments," said Leonard Abeyta, co-founder and COO of Briabe Media. "Hispanic audiences are using mobile voice and data services at a much higher rate than non-Hispanic audiences. Together we will be able to offer solutions that best connect with the Hispanic audience when it is most receptive."