Nielsen//NetRatings is reporting that traditional companies comprised nine out of the top 10 rich media advertisers in Q1 2002. According to data from the Nielsen//NetRatings AdRelevance service, rich
media ads, such as the ones employed through technologies from Unicast, Enliven, Bluestreak and Eyeblaster, are gaining popularity among traditional advertisers. These high-profile ads, which float or
walk across webpages, cost more than embedded creatives, such as banners and buttons, resulting in more selective placements for advertisers.