Nathan To Turner VP

  • August 28, 2007
Turner Broadcasting has hired Universal McCann research veteran Susan Nathan in a new position as vice president of media currency. As first reported by MediaDailyNews (Nathan Bolts UM, Latest In An Exodus Of Madison Ave. Media Researchers, Aug. 2), Nathan will analyze the impact of changes in the planning and buying currencies in the ad marketplace. She will report to Barry Fischer, executive vice president of market strategy. Since 1991, Nathan worked at Universal McCann/McCann Erickson, most recently as the senior vice president, director of media knowledge. She held other research positions at a number of ad agencies. Nathan started her career at A.C. Nielsen as account group manager.

--Wayne Friedman

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