Turner Broadcasting has hired Universal McCann research veteran Susan Nathan in a new position as vice president of media currency. As first reported by
MediaDailyNews (Nathan Bolts UM, Latest
In An Exodus Of Madison Ave. Media Researchers, Aug. 2), Nathan will analyze the impact of changes in the planning and buying currencies in the ad marketplace. She will report to Barry Fischer,
executive vice president of market strategy. Since 1991, Nathan worked at Universal McCann/McCann Erickson, most recently as the senior vice president, director of media knowledge. She held other
research positions at a number of ad agencies. Nathan started her career at A.C. Nielsen as account group manager.
--Wayne Friedman
