• by David Goetzl  @dgoetzl, August 28, 2007

The Fox Reality Channel has promoted Jim Tremblay to vice president of ad sales, where he will oversee multi-platform sales for the network, which offers reality programs 24/7.

The network is in 35 million homes and runs a mix of originals--"The Search for the Next Elvira" is coming this fall, "American Idol Extra" is already there--and off-network fare.

Tremblay, who has been with Fox Cable for seven years, signed on to FRC at its 2005 launch. The move by News Corp. was intended to capitalize on the seemingly insatiable appetite for reality shows.

Tremblay will oversee sales on various platforms in addition to the channel, such as foxreality.com, and wireless options. He will report to Michael Brochstein, senior vice president of advertising sales for Fox Cable Entertainment.

Before Fox Cable, Tremblay worked for FX, the National Geographic Channel and at rep firm Katz Media Group.