GSD&M, the Austin-based Omnicom shop that appears to have floundered ever since losing its long-time Wal-Mart account last year has changed its name and its management structure. Effective Monday, the
shop has a new name, GSD&M Idea City, and a new president-COO: Duff Stewart, who had been COO. As part of the reorganization the agency's founding partners also are taking on new roles. Roy Spence
transitions to chairman and CEO, with a focus on new business; Judy Trabulsi becomes chairwoman of the Leadership Council; Steve Gurasich becomes vice chair and will oversee innovation; and Tim
McClure will serve as a member of the board and will continue as president of Mythos Group and executive producer of Mythos Studios.