Hunt For The High Life Is On, Miller Says

  • September 4, 2007
Now through October, Miller High Life is being packaged in blaze orange cans with hunting themes, primarily in 30 packs, to leverage the brand's long association with outdoor hunts.

Proceeds from sales of the limited-edition packages will contribute to Miller High Life's continued support of Whitetails Unlimited, Pheasants Forever and the National Wild Turkey Association.

"Miller High Life has been closely associated with the outdoors and hunting for more than 100 years, so this initiative is truly a reflection of many of our consumers, and a way to acknowledge their support of Miller High Life," said High Life senior brand manager Kevin Oglesby in a release. "Plus, now it will be even easier to spot a can of Miller High Life in a hunter's crowded refrigerator."

--Nina M. Lentini



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