• by September 4, 2007

Advertising on newspaper Web sites in the second quarter increased 19.3% year-over-year to $796 million, according to preliminary estimates from the Newspaper Association of America--the 13th consecutive quarter of double-digit growth.

Web site advertising now accounts for 7% of total newspaper ad spending, the NAA said, compared to 5.4% a year earlier.

Total ad expenditures at newspaper companies were $11.3 billion in the quarter, an 8.6% decrease from the same period a year earlier. Spending for print ads was $10.5 billion, down 10.2%.

"Newspaper Web sites continue to have a positive impact on the industry's revenue stream during a time of transition," said NAA President and CEO John F. Sturm. "As newspapers transform themselves into multimedia platforms offering a diverse portfolio of print and digital products, publishers continue to deliver the award-winning, innovative content that makes newspapers the most trusted source of news and information. Advertisers know that newspaper Web sites are ideal for reaching online users with the most attractive demographics. "