P&G To Intro A More Portable Febreze

September 5, 2007

Procter & Gamble is creating a portable version of its Febreze household fabric refresher. The company will introduce a 2.8-ounce travel-size bottle called Febreze To Go Fabric Refresher, intended to be carried in cars, planes (where it's a legal carry-on, per P&G) and offices. The product eliminates odors on soft fabrics like pillows, blankets, car interiors, carpet and clothing.

The brand is partnering with the American Automobile Association (AAA) Publishing Network to distribute travel brochures in AAA store locations throughout the country. The brochures will include travel tips from AAA travel experts and a coupon toward the purchase of Febreze To Go. Febreze To Go will be available nationwide this month with a suggested price of $2 for an individual bottle and $4.99 for a package of three.

--Karl Greenberg

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