• September 5, 2007

Adidas and Pepsi launched half a billion Adidas startmystory.com Pepsi cans in the U.S. last weekend, the companies announced on Tuesday.

Adidas will leverage the Pepsi can as a unique canvas to extend its "Impossible Is Nothing" brand campaign which features global sports stars such as David Beckham, Gilbert Arenas and Allyson Felix overcoming impossible challenges and sharing their personal stories via illustrations and voiceover narratives.

The new Adidas Pepsi cans use a similar illustrative style and invite consumers to bring to life their own "impossible" stories via digital illustration tools, exclusive music tracks and instant messenger technology at startmystory.com.

Site visitors can also win Adidas products and the chance to spend a day in the life of international soccer star David Beckham or fitness phenom Laila Ali.

--Nina M. Lentini