Pepperidge Farm Intros Whole Grain White Varieties

  • September 6, 2007
Campbell Soup's Pepperidge Farm unit is introducing three Whole Grain White bread varieties, Whole Grain White Very Thin, Whole Grain White Sandwich and Whole Grain White Light Style. With the addition of these varieties, Pepperidge Farm now offers eight Whole Grain White products including sandwich bread, hot dog and hamburger buns, and bagels.

With whole wheat as the first ingredient, each serving has 51% whole wheat flour--as compared to other whole grain white products in the marketplace today that have approximately 30% of the flour as whole wheat. Each serving also contains 11 to 14 grams of whole grains, 3 grams of fiber, and zero grams trans fat and is cholesterol free, and has no artificial color or flavors.

The new Pepperidge Farm Whole Grain White breads are available at major supermarkets, grocery stores and mass merchandisers nationwide. Whole Grain White Very Thin and Whole Grain White Light Style have a suggested retail price of $3.19 a loaf, while the Whole Grain White Sandwich has a suggested retail price of $2.79 a loaf.



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