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Bummed About Mentions, Mercedes-Benz Gets Creative
September 7, 2007
Concerned that more and more fashion reporters are leaving the "Mercedes-Benz" part out of what is known officially as "Mercedes-Benz Fashion Week" in New York, the luxury car marketer has come up
with a novel solution.
Women's Wear Daily reports that it has launched an online "newsgroup" that allows journalists to run fashion-show photos for free on the condition
they credit the sponsor.