• September 7, 2007

Lynn Bolger returns to comScore as EVP of comScore Advertising Solutions, where she will focus efforts on helping clients maximize the return from their investments in digital marketing.

Most recently, Bolger served as VP/advertising and sales research at Yahoo, where she was responsible for media and market research in support of search and advertising sales and the development of strategic insights to enhance positioning, packaging and Yahoo advertising products. Bolger had spent four years at comScore prior to joining Yahoo.

Bolger's career includes more than 20 years of agency experience. She led the online media practice at Initiative Media and at Ammirati Puris Lintas, both of which were part of the Interpublic Group of Companies. She has worked in new media since 1992, chairing a worldwide task force on new electronic media for FCB, before going on to become media director for FCB's first interactive media unit.

In her early years, Bolger held media research and planning positions at major agencies, working on accounts such as BMW, Compaq, Campbell Soup Company, Frito Lay and Avis.

--Laurie Sullivan