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Google Custom Search Raising Vertical Search Bar

Vertical search engines like Zillow.com (for real estate), and DentalProducts.net (for dentists) serve to deliver user results tied precisely to the category they're interested in -- often with more relevance and expert sources than search on a big engine.

But Google's Custom Search Engine allows Webmasters to tap into its core search API and essentially create their own vertical search engines -- moving beyond crawling and indexing information on their own site to give users results from relevant sites from all over the Web.

Read the whole story at Read/Write Web »

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