The U.S. Census Bureau awarded Draftfcb New York its 2010 Census communications contract, worth $200 million over four years. In addition to serving as the lead agency, Draftfcb will handle all
online and offline general market media planning and will partner with Initiative for general market broadcast buying. Partner agencies will handle media planning and buying for their market segments.
The agency will work with partner agencies including Draftfcb Puerto Rico, GlobalHue, A to Sí, IW Group, G&G, Allied Media, Initiative, Weber Shandwick Minneapolis, Jack Morton, Booz Allen
Hamilton, the Marcom Group and Zona Design.
